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Got Featured or Be Seen In: Why Visibility Boosts Digital Growth?

Got Featured or Be Seen In: Why Visibility Boosts Digital Growth?

Got Featured or Be Seen In: Why Visibility Boosts Digital Growth?

Got Featured or Be Seen In: Why Visibility Boosts Digital Growth?

Got Featured or Be Seen In: Why Visibility Boosts Digital Growth?

Got Featured or Be Seen In

Got Featured or
Be Seen In

Got Featured or Be Seen In

Got Featured or
Be Seen In

Got Featured or Be Seen In

“Got Featured” refers to being given a special highlight or prominent placement in a publication, website, app store, or other media platform. Such exposure helps boost visibility, build credibility, and accelerate growth.

“Got Featured” refers to being given a special highlight or prominent placement in a publication, website, app store, or other media platform. Such exposure helps boost visibility, build credibility, and accelerate growth.

“Got Featured” refers to being given a special highlight or prominent placement in a publication, website, app store, or other media platform. Such exposure helps boost visibility, build credibility, and accelerate growth.

“Got Featured” refers to being given a special highlight or prominent placement in a publication, website, app store, or other media platform. Such exposure helps boost visibility, build credibility, and accelerate growth.

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Sushant S.

Sushant S.

Sushant S.

6 Min Read

6 Min Read

6 Min Read

Oct 23, 2025

Oct 23, 2025

Oct 23, 2025

In digital first, you cannot be noticeable, but have to be known. The online world is full of voices and only the voices that bring visibility and trust succeed in achieving prominence.


One of the most effective methods to grow your brand authority could be the appearance in the media, search engine mentions, or the collaboration with the reputable platform online.


Your name being displayed on reputable sites, or mentioned on reputable sites provides you with instant credibility, whenever people access your site, or even when they come across your brand on the Internet. It also demonstrates that you are already known to be valuable by others, and thus, it is also easy to make new audiences believe in you.


It is that credibility that forms a divide between a typical on-line appearance and a brand that has the power to attract attention.


To put it in a word, being featured allows your brand to stand out of the noise on the internet and be remembered on what makes your brand stand out.

In digital first, you cannot be noticeable, but have to be known. The online world is full of voices and only the voices that bring visibility and trust succeed in achieving prominence.


One of the most effective methods to grow your brand authority could be the appearance in the media, search engine mentions, or the collaboration with the reputable platform online.


Your name being displayed on reputable sites, or mentioned on reputable sites provides you with instant credibility, whenever people access your site, or even when they come across your brand on the Internet. It also demonstrates that you are already known to be valuable by others, and thus, it is also easy to make new audiences believe in you.


It is that credibility that forms a divide between a typical on-line appearance and a brand that has the power to attract attention.


To put it in a word, being featured allows your brand to stand out of the noise on the internet and be remembered on what makes your brand stand out.

In digital first, you cannot be noticeable, but have to be known. The online world is full of voices and only the voices that bring visibility and trust succeed in achieving prominence.


One of the most effective methods to grow your brand authority could be the appearance in the media, search engine mentions, or the collaboration with the reputable platform online.


Your name being displayed on reputable sites, or mentioned on reputable sites provides you with instant credibility, whenever people access your site, or even when they come across your brand on the Internet. It also demonstrates that you are already known to be valuable by others, and thus, it is also easy to make new audiences believe in you.


It is that credibility that forms a divide between a typical on-line appearance and a brand that has the power to attract attention.


To put it in a word, being featured allows your brand to stand out of the noise on the internet and be remembered on what makes your brand stand out.

Brand authority growth strategies showing three key pillars
Brand authority growth strategies showing three key pillars
Brand authority growth strategies showing three key pillars
Brand authority growth strategies showing three key pillars
Brand authority growth strategies showing three key pillars

Got Featured or Be Seen In is not a showcasing aspect, it is a mark of trust and power. It is the fact that your brand has been promoted or accepted by authoritative channels like media sources, partnering websites or his / her platforms. This provides your business with social evidence and that is worthwhile to the audience as well as to the search engines.


The concept is directly related to backlinks, mentions, and citation in the context of SEO that boost your search results. These references are viewed by the search engines as an indication that your business is reliable and pertinent.


Getting featured in media and press release (PR) settings entails awareness and visibility creation by means of interviews, press releases, and feature stories. Every appearance will do that of placing your brand as a thought leader within your industry.


Marketing wise this is as good as being featured. It is the time to appear in the same place where your audience already spends time, to tell your story, your values, what makes you different among your competitors.

Got Featured or Be Seen In is not a showcasing aspect, it is a mark of trust and power. It is the fact that your brand has been promoted or accepted by authoritative channels like media sources, partnering websites or his / her platforms. This provides your business with social evidence and that is worthwhile to the audience as well as to the search engines.


The concept is directly related to backlinks, mentions, and citation in the context of SEO that boost your search results. These references are viewed by the search engines as an indication that your business is reliable and pertinent.


Getting featured in media and press release (PR) settings entails awareness and visibility creation by means of interviews, press releases, and feature stories. Every appearance will do that of placing your brand as a thought leader within your industry.


Marketing wise this is as good as being featured. It is the time to appear in the same place where your audience already spends time, to tell your story, your values, what makes you different among your competitors.

Got Featured or Be Seen In is not a showcasing aspect, it is a mark of trust and power. It is the fact that your brand has been promoted or accepted by authoritative channels like media sources, partnering websites or his / her platforms. This provides your business with social evidence and that is worthwhile to the audience as well as to the search engines.


The concept is directly related to backlinks, mentions, and citation in the context of SEO that boost your search results. These references are viewed by the search engines as an indication that your business is reliable and pertinent.


Getting featured in media and press release (PR) settings entails awareness and visibility creation by means of interviews, press releases, and feature stories. Every appearance will do that of placing your brand as a thought leader within your industry.


Marketing wise this is as good as being featured. It is the time to appear in the same place where your audience already spends time, to tell your story, your values, what makes you different among your competitors.

Smart Way to Get Featured

Smart Way to Get Featured

Smart Way to Get Featured

Smart Way to Get Featured

Smart Way to Get Featured

Description

Description

Description

Description

Description

Tip/Example

Tip/Example

Tip/Example

Tip/Example

Tip/Example

Pitch Unique Stories

Pitch Unique Stories

Pitch Unique Stories

Pitch Unique Stories

Share something interesting or uncommon about your business or work

Share something interesting or uncommon about your business or work

Share something interesting or uncommon about your business or work

Share something interesting or uncommon about your business or work

Highlight a success story or innovative product

Highlight a success story or innovative product

Highlight a success story or innovative product

Highlight a success story or innovative product

Leverage Social Proof

Leverage Social Proof

Leverage Social Proof

Leverage Social Proof

Use customer reviews, testimonials, or media mentions

Use customer reviews, testimonials, or media mentions

Use customer reviews, testimonials, or media mentions

Use customer reviews, testimonials, or media mentions

Include stats or quotes in your pitch

Include stats or quotes in your pitch

Include stats or quotes in your pitch

Include stats or quotes in your pitch

Network with Journalists

Network with Journalists

Network with Journalists

Network with Journalists

Build relationships with writers and editors in your industry

Build relationships with writers and editors in your industry

Build relationships with writers and editors in your industry

Build relationships with writers and editors in your industry

Connect on LinkedIn or attend industry events

Connect on LinkedIn or attend industry events

Connect on LinkedIn or attend industry events

Connect on LinkedIn or attend industry events

Create High-Quality Content

Create High-Quality Content

Create High-Quality Content

Create High-Quality Content

Publish blogs, videos, or infographics that add value

Publish blogs, videos, or infographics that add value

Publish blogs, videos, or infographics that add value

Publish blogs, videos, or infographics that add value

Make content shareable and data-driven

Make content shareable and data-driven

Make content shareable and data-driven

Make content shareable and data-driven

Utilize Press Releases

Utilize Press Releases

Utilize Press Releases

Utilize Press Releases

Announce newsworthy updates or launches

Announce newsworthy updates or launches

Announce newsworthy updates or launches

Announce newsworthy updates or launches

Keep them concise and relevant to the audience

Keep them concise and relevant to the audience

Keep them concise and relevant to the audience

Keep them concise and relevant to the audience

Collaborate with Influencers

Collaborate with Influencers

Collaborate with Influencers

Collaborate with Influencers

Partner with niche influencers to amplify visibility

Partner with niche influencers to amplify visibility

Partner with niche influencers to amplify visibility

Partner with niche influencers to amplify visibility

Offer co-created content or campaigns

Offer co-created content or campaigns

Offer co-created content or campaigns

Offer co-created content or campaigns

Offer Expert Insights

Offer Expert Insights

Offer Expert Insights

Offer Expert Insights

Position yourself as a thought leader in your field

Position yourself as a thought leader in your field

Position yourself as a thought leader in your field

Position yourself as a thought leader in your field

Provide tips, trends, or commentary for publications

Provide tips, trends, or commentary for publications

Provide tips, trends, or commentary for publications

Provide tips, trends, or commentary for publications

Engage in Guest Posting

Engage in Guest Posting

Engage in Guest Posting

Engage in Guest Posting

Write articles for reputable blogs or platforms

Write articles for reputable blogs or platforms

Write articles for reputable blogs or platforms

Write articles for reputable blogs or platforms

Focus on sites your target audience visits

Focus on sites your target audience visits

Focus on sites your target audience visits

Focus on sites your target audience visits

Monitor Opportunities

Monitor Opportunities

Monitor Opportunities

Monitor Opportunities

Track mentions, competitions, and media calls

Track mentions, competitions, and media calls

Track mentions, competitions, and media calls

Track mentions, competitions, and media calls

Use tools like HARO (Help a Reporter Out)

Use tools like HARO (Help a Reporter Out)

Use tools like HARO (Help a Reporter Out)

Use tools like HARO (Help a Reporter Out)

All these tactics can be used to place your brand in the minds of new customers as well as establishing long-term authority.

All these tactics can be used to place your brand in the minds of new customers as well as establishing long-term authority.

All these tactics can be used to place your brand in the minds of new customers as well as establishing long-term authority.

The Reason It Matters to Be One of the Many in SEO and Branding.

The Reason It Matters to Be One of the Many in SEO and Branding.

The Reason It Matters to Be One of the Many in SEO and Branding.

Once on the popular websites, directories, or news portals, it is immediately regarded as credible. This is because people tend to believe brands that are shown in good locations as they believe the products suggested by trusted authorities or newspapers. Being seen on reputable sites when your brand is mentioned creates a message of being authentic and professional to your listeners and viewers.

Once on the popular websites, directories, or news portals, it is immediately regarded as credible. This is because people tend to believe brands that are shown in good locations as they believe the products suggested by trusted authorities or newspapers. Being seen on reputable sites when your brand is mentioned creates a message of being authentic and professional to your listeners and viewers.

Once on the popular websites, directories, or news portals, it is immediately regarded as credible. This is because people tend to believe brands that are shown in good locations as they believe the products suggested by trusted authorities or newspapers. Being seen on reputable sites when your brand is mentioned creates a message of being authentic and professional to your listeners and viewers.

2.) Boosts SEO Rankings

2.) Boosts SEO Rankings

2.) Boosts SEO Rankings

Each mention or association with an authoritative source generates a high-authority backlink of your brand. Google sees this as a measure of relatability and reliability that will increase the ranking of your webpage. The several quality mentions in the long run, can enhance your domain authority and organic visibility.

Each mention or association with an authoritative source generates a high-authority backlink of your brand. Google sees this as a measure of relatability and reliability that will increase the ranking of your webpage. The several quality mentions in the long run, can enhance your domain authority and organic visibility.

Each mention or association with an authoritative source generates a high-authority backlink of your brand. Google sees this as a measure of relatability and reliability that will increase the ranking of your webpage. The several quality mentions in the long run, can enhance your domain authority and organic visibility.

3.) Drives Targeted Traffic

3.) Drives Targeted Traffic

3.) Drives Targeted Traffic

Attributes within niche-based platforms would draw up audiences who actually have interest in your services or products. The effects of this are increased interaction, reduced bounce rate, and increased likelihood of conversion. Visitors that come as a result of these mentions have more chances of acting, be it subscribing, buying, or linking your business.

Attributes within niche-based platforms would draw up audiences who actually have interest in your services or products. The effects of this are increased interaction, reduced bounce rate, and increased likelihood of conversion. Visitors that come as a result of these mentions have more chances of acting, be it subscribing, buying, or linking your business.

Attributes within niche-based platforms would draw up audiences who actually have interest in your services or products. The effects of this are increased interaction, reduced bounce rate, and increased likelihood of conversion. Visitors that come as a result of these mentions have more chances of acting, be it subscribing, buying, or linking your business.

4) Opens Doors to Partnerships

4) Opens Doors to Partnerships

4) Opens Doors to Partnerships

When your brand is perceived as a trusted and powerful brand others are bound to want to cooperate. Consistency in visibility is often followed by strategic alliances, influencer relationships, and even investment. Having a brand name that is considered an expert will ensure that your brand is a preferred brand when seeking opportunities of mutual growth.

When your brand is perceived as a trusted and powerful brand others are bound to want to cooperate. Consistency in visibility is often followed by strategic alliances, influencer relationships, and even investment. Having a brand name that is considered an expert will ensure that your brand is a preferred brand when seeking opportunities of mutual growth.

When your brand is perceived as a trusted and powerful brand others are bound to want to cooperate. Consistency in visibility is often followed by strategic alliances, influencer relationships, and even investment. Having a brand name that is considered an expert will ensure that your brand is a preferred brand when seeking opportunities of mutual growth.

A call-to-action of Coozmoo's SEO Mastery ebook
A call-to-action of Coozmoo's SEO Mastery ebook
A call-to-action of Coozmoo's SEO Mastery ebook
A call-to-action of Coozmoo's SEO Mastery ebook
A call-to-action of Coozmoo's SEO Mastery ebook

Final Thoughts

Final Thoughts

Final Thoughts

Participating is not merely having several logos on the screen, but making an appearance, credibility and search capability. Each of these mentions enhances the online reputation of your brand and makes potential customers regard you as an authoritative figure.


The more visible you are, the more you will have a presence, and people will find it easier to make the choice rather than others.


Then, when you are ready to bring your brand to the next stage and be heard in the right circles, it is time to do it.

Participating is not merely having several logos on the screen, but making an appearance, credibility and search capability. Each of these mentions enhances the online reputation of your brand and makes potential customers regard you as an authoritative figure.


The more visible you are, the more you will have a presence, and people will find it easier to make the choice rather than others.


Then, when you are ready to bring your brand to the next stage and be heard in the right circles, it is time to do it.

Participating is not merely having several logos on the screen, but making an appearance, credibility and search capability. Each of these mentions enhances the online reputation of your brand and makes potential customers regard you as an authoritative figure.


The more visible you are, the more you will have a presence, and people will find it easier to make the choice rather than others.


Then, when you are ready to bring your brand to the next stage and be heard in the right circles, it is time to do it.

Frequently Asked Questions (FAQs)

Frequently Asked Questions

Frequently Asked Questions

Which platforms can I be featured in?

You may feature in media, industry blogs, directories, news portals, niche platforms, influencer channels, or even in collaborations with complementary brands of places where your audience already spends time. 

What are the most effective methods of being featured online?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

How long does a digital feature last, and do its benefits decrease over time?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

What is the advantage of media visibility to my SEO?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What’s the difference between a brand mention and a full feature?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Can a single feature change a brand’s online reputation significantly?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

What metrics indicate that a feature is performing well?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items. 
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?

Which platforms can I be featured in?

You may feature in media, industry blogs, directories, news portals, niche platforms, influencer channels, or even in collaborations with complementary brands of places where your audience already spends time. 

What are the most effective methods of being featured online?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

How long does a digital feature last, and do its benefits decrease over time?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

What is the advantage of media visibility to my SEO?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What’s the difference between a brand mention and a full feature?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Can a single feature change a brand’s online reputation significantly?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

What metrics indicate that a feature is performing well?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items. 
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?

Which platforms can I be featured in?

You may feature in media, industry blogs, directories, news portals, niche platforms, influencer channels, or even in collaborations with complementary brands of places where your audience already spends time. 

What are the most effective methods of being featured online?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

How long does a digital feature last, and do its benefits decrease over time?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

What is the advantage of media visibility to my SEO?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What’s the difference between a brand mention and a full feature?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Can a single feature change a brand’s online reputation significantly?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

What metrics indicate that a feature is performing well?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items. 
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?

Which platforms can I be featured in?

You may feature in media, industry blogs, directories, news portals, niche platforms, influencer channels, or even in collaborations with complementary brands of places where your audience already spends time. 

What are the most effective methods of being featured online?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

How long does a digital feature last, and do its benefits decrease over time?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

What is the advantage of media visibility to my SEO?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What’s the difference between a brand mention and a full feature?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Can a single feature change a brand’s online reputation significantly?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

What metrics indicate that a feature is performing well?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items. 
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?

Which platforms can I be featured in?

You may feature in media, industry blogs, directories, news portals, niche platforms, influencer channels, or even in collaborations with complementary brands of places where your audience already spends time. 

What are the most effective methods of being featured online?

You should expect a structured process that includes onboarding, goal setting, strategy development, regular communication, execution of campaigns, and performance reporting. A good agency will act as a partner collaborating with you to understand your business, crafting a custom plan, and keeping you informed about progress and results.

How long does a digital feature last, and do its benefits decrease over time?

Vanity metrics are data points that look impressive but don’t directly impact your bottom line, such as social media likes, page views, or email open rates. While they can indicate visibility, they’re not strong indicators of business success. What’s more important are actionable metrics like lead quality, conversion rate, and return on investment (ROI). Looking for more details? Contact us today before your competitors do.

What is the advantage of media visibility to my SEO?

High traffic without conversions often points to deeper issues such as: Poor targeting (the wrong audience is visiting), weak calls-to-action or unclear messaging, website usability issues or slow load times, lack of trust signals (like reviews or security).

Your marketing should not just drive visits; it should drive the right visitors and guide them to act.

What’s the difference between a brand mention and a full feature?

You’ll know it’s working when you see measurable progress toward your business goals, more qualified leads, better engagement, increased sales, or stronger ROI. Regular reports, clear KPIs, and consistent communication from your agency are key to evaluating success.

Can a single feature change a brand’s online reputation significantly?

Organic marketing (like SEO, blogging, and social media engagement) often takes 3 to 6 months to start showing results and may take 6–12 months for significant impact. It builds trust and authority over time, and while slower than paid marketing, it often yields more sustainable growth.

What metrics indicate that a feature is performing well?

A good marketing report should cover: Key performance indicators (KPIs) tied to your goals, traffic and conversion data, campaign performance summaries, ROI or cost-per-lead/acquisition, insights and recommendations for improvement, clear next steps or action items. 
It should be easy to understand, jargon-free, and focus on outcomes. Learn more—how we drive revenue?

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